Make your site visible to the correct audience. Google and its networks remains the no. 1 top site in Indonesia, reaching more than 90% of the Internet users for various reasons. Youtube has also become the one of the busiest search engine in the world having half of the internet population in the world view their content everyday.
Combine both SEO and SEM into your overall digital marketing strategy. You can create SEM fast enough to meet specific campaign period while SEO takes a little bit more time. Especially if your site does not appear on the first 2 pages of the organic search result, Google Adwords will help you target the right users who are looking at those search result pages. In SEO, Quality links from trusted websites will contribute to the organic search result, proper navigation page titles-description-headers makes the engine spiders can find every page, but good content will always win visitor loyalty and retention, hence the search engine will recognize your site as a trustworthy source on the internet. According to Google, avoid excessive link exchanging or using automated programs to manipulate links to your sites aiming to boost your ranking in the search results.
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